I’d like to personally commend the ITE’s leadership in discussing the future of trip generation data and encouragement to gathering urban trip person data moving forward. I hope this is a fruitful endeavour and I hope that the ITE doesn’t lose sight of other technological opportunities during this process, such as the TripChain project.
This article is a response to the ITE Statement on the Future Direction of Trip Generation and Advances in Urban Trip Generation articles presented in the recent ITE Journal, July 2016, p. 16-19. More specifically, this response is to the “Steps Forward” section of the latter article and discusses how the TripChain project is positioned to contribute to accomplishing those steps forward in the industry.